As we reach the end of another week you may have noticed the latest social media craze is still going strong.  All those crazy people, young and old, various shapes and sizes from many different backgrounds, all coming together for charity.  Well done everyone – you’re amazing!

Instead of sharing a ‘best of’ selection we’ve decided to go one step further – have a little flash of the flesh on us!

You are welcome.

Warning: Contains Nudity

Video By:   Tommy Taylor
Location: Croydon, UK

 


 

What is the ‘Ice Bucket Challenge’

What?  Where have you been for the past few weeks?  The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on someone’s head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. It went viral on social media during July-August 2014.

In the US, many people participate for the ALS Association, and in the UK, many people participate for the Motor Neurone Disease Association, although some individuals have opted to donate their money from the Ice Bucket Challenge to other organizations.

The challenge dares nominated participants to be filmed having a bucket of ice water poured on their heads and then nominating others to do the same. A common stipulation is that nominated participants have 24 hours to comply or forfeit by way of a charitable financial donation.

Britney Spears, Lady Gaga, Mark Zuckerberg and even George W. Bush are among the famous faces that have drenched themselves in freezing water for a good cause.

 

What is ALS / MND

Amyotrophic lateral sclerosis : ALS (US)
http://www.alsa.org/

Motor neurone disease : MND (UK)
http://www.mndassociation.org/

ALS/MND is a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord. Motor neurons reach from the brain to the spinal cord and from the spinal cord to the muscles throughout the body. The progressive degeneration of the motor neurons in ALS eventually leads to their death. When the motor neurons  die, the ability of the brain to initiate and control muscle movement is lost. With voluntary muscle action progressively affected, patients in the later stages of the disease may become totally paralysed.

 

How To Donate:

UK – MND Association


Donate via Text (£5)

Simply text the following message to 70070

ICE55 £5

 

Donate Online
http://www.mndassociation.org/get-involved/donations

 

US – ALS Association

Donate Online
https://secure2.convio.net/alsa/site/Donation2?df_id=27420&27420.donation=form1

ALS Website
http://www.alsa.org

 

 

 

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